One of the most recognisable names in the gambling industry, certainly in the UK and Ireland and even beyond those shores, Ladbrokes are a name that are synonymous with bookmaking and in particular horse racing in the UK.
With the betting boom of the 1990s/2000s, Ladbrokes quickly diversified from their high street network and moved into the online gaming industry at the height of the boom, offering a number of top quality online gambling sites to satisfy the needs of all types of punter.
Ladbrokes have a number of different online sites under their stewardship including Ladbrokes Sports, Casino, Vegas, Games, Live Casino, Bingo, Poker, Lottos, and Virtuals.
Ladbrokes offers two different accounts to users when they join.
Their Main Wallet holds funds for Ladbrokes Sports Betting, Casino, Live Casino, Poker, Vegas and Bingo, and a separate Games and Lottos wallet is separately funded. If you also plan to bet on Ladbrokes Betting Exchange, there is a separate account for this feature, too.
Ladbrokes promo code for 2017
Ladbrokes have a number of different new player bonus offers available, depending on which site you join.
New customers can join any Ladbrokes site to activate that new player bonus, but once they have joined one site in the Ladbrokes family, they cannot usually activate another new player bonus on another site.
Existing customers can however access bonuses with Ladbrokes Vegas, Ladbrokes Bingo, and Ladbrokes Games provided they have not used the site previously.
The promotions available on the major Ladbrokes sites at present are outlined below. Be aware that some new player promotions do require the user to insert a promotional code, whereas others do not.
Where a code is to be entered, we will highlight this in the write up of the offer.
Ladbrokes Casino promo – 100% welcome bonus worth up to £500
If you opt to join Ladbrokes via Ladbrokes Casino then you can receive a 100% bonus worth up to £500 on your first deposit.
First, you need to register a new Ladbrokes Casino account as a new customer and then make a minimum deposit of at least £20 with the cashier. There is no bonus code required to receive this offer from Ladbrokes Casino.
However much you make as your first deposit up to the value of £500, Ladbrokes will offer you the same amount as your first deposit bonus. If you deposit between £5 and £19.99 as your first deposit, Ladbrokes will offer you a 25 percent bonus on your deposit.
There is a wagering requirement of 20x your deposit amount plus your bonus amount in order to withdraw any winnings attributable to your bonus.
Ladbrokes Sport – matched first bet with a free bet of up to £50
This is an incredibly easy offer to understand.
Simply join Ladbrokes via their sports betting site and make a deposit of any amount of money using the promotional code F50. When the money is in your account, you can then place your first bet.
Ladbrokes will then match your first bet with a free bet to the same value, up to a maximum free bet value of £50. You must use this free bet token within seven days of receipt otherwise it will expire.
As is standard on most free bet offers, if your free bet wins, your free bet stake is not included in any returns. Your free bet must also be placed as a single stake – if you place a free bet of lower value than your free bet then the rest of your free bet value will be void.
Ladbrokes Vegas – 200% welcome bonus up to £40
Unlike some sites that offer the same welcome bonus across their casino-themed sites, Ladbrokes extends a different offer for each. At Ladbrokes Vegas you can earn a 200% welcome bonus up to a maximum of £40 when you deposit £20 with the company.
Interestingly, this bonus says that not only is it available for players who sign up for a new Ladbrokes account, but also those who can log in with an existing account. This means that, in theory, existing Ladbrokes customers could activate this bonus, provided they have no other bonuses running with the company on any of the other sites.
All you need to do is deposit at least £20 with the promotional code VEGAS and when you do, Ladbrokes will add a 200% bonus to your bonus cash account, giving you a total of £60 to spend.
Ladbrokes Games – £30 welcome pack
This bonus, like the Ladbrokes Vegas bonus, is also open to existing Ladbrokes customers who have never played Ladbrokes Games before, as well as new customers to the site. The offer comes in the form of a £30 welcome package.
There is no promotional code required for this offer. Simply log into your Ladbrokes Games account and deposit £10 or more to your wallet and then stake a minimum of £100 on any of the available slot games. When you do, you will receive a £20 bonus.
Then for stage two of the offer, make a second deposit of £10 or more and stake a minimum of £50 on any of the slot games on Ladbrokes Games and you will then receive a further £10 bonus.
The only stipulation here is that you must make your second deposit within 48 hours of receiving your stage one bonus.
Ladbrokes Bingo – spend £10 play with £40 new player offer
This offer is available to existing account holders who have not tried Ladbrokes Bingo, as well as new customers.
Simply deposit £10 into your bingo account, create your chat name, and spend that deposit money on bingo tickets. When you have spent through your £10, Ladbrokes Bingo will credit you with a £20 bingo bonus.
At the same time, they will also give you a £10 all games bonus alongside your bingo bonus.
Ladbrokes Poker – 200% up to £1,200 plus a welcome package
Ladbrokes Poker are part of the popular iPoker network. If you are a new customer to Ladbrokes who fancies a little poker action then the 200% first deposit bonus of up to £1,200 will certainly interest you.
This offer is not available to existing Ladbrokes account holders, so only new signups are eligible.
Simply download the poker client software, register with Ladbrokes Poker, and then make a deposit. Ladbrokes will then create a 200% bonus for you based on your deposit (up to a maximum of £1,200 for a £600 deposit).
Once you have deposited, you can then release your bonus by earning Status Points by playing real cash games on the site. For every 170 Status Points you earn, you will release £5 into your account.
You have 90 days within which you must release the full bonus, or any remaining balance will be forfeited.
In addition to this first deposit offer, new customers will also receive the chance to enter a number of different new player freeroll events and weekly booster cash payments.
Who is the Ladbrokes site for?
Given their vast number of years in the betting industry and the wealth of resources at their disposal, it is unsurprising that when it comes to a complete online gambling platform, Ladbrokes offer one of the most comprehensive selections of sites available on the internet today.
In truth, it doesn’t matter if you are simply a sports betting fan, a casino gamer, or a fervent poker or bingo player, you will find plenty to keep you amused at the sites that are part of the Ladbrokes network. Similarly, if you are a gambler who enjoys a mix of different wagering options, then Ladbrokes has everything you need, all accessible from a single account.
All Ladbrokes offerings are strong and present good selections for customers, but Ladbrokes’ sports betting site does deserve special mention given the range of bets on offer and the number of promotions available on a regular basis across the site.
In short, if you love any type of wagering, you’ll be well served by your membership to the Ladbrokes site that best suits your preferred method of playing.
Ladbrokes Casino overview
What kind of games are available at Ladbrokes Casino?
Although there are a number of other casino games available at the Ladbrokes Vegas, Ladbrokes Live Casino and Ladbrokes Games site, this section of the review focuses exclusively on Ladbrokes Casino and what is available at this site.
Games are split into different categories including:
- New games
- Top ranked games
- Movies and TV-themed games
- Progressive jackpot games
- Card and table games
- Video poker and casual games (which includes games like scratchcards)
Like most online casino sites, there are a larger number of slots available than other types of games.
How many games are there to choose from at the casino?
There are an extensive number of games available at Ladbrokes Casino and it is likely that the number outlined below will grow in number in future months.
At review time, there are the following number of games available:
- 110 slots
- 29 movie and TV slot games
- 28 progressive jackpot slots (plus one progressive jackpot stud poker game and one progressive roulette game)
- 13 versions of roulette
- 12 versions of blackjack
- 11 other card or table games
- 14 video poker games
- 30 scratchcard/instant win/casual games
That comes to a total of around 238 games available on the site at the time of the review, although it should be noted that there may be more games on the site that have not been properly catalogued in the relevant sections (especially newly-released games) and that this number will likely rise with new releases added to the site.
Does the site offer live dealer games?
Yes, there is a sizable choice of live dealer games you can play either from accessing games direct from within Ladbrokes Casino or by clicking on the Live Dealer option. Games on offer at the Live Casino are:
- Live Roulette
- Live Blackjack
- Live Casino Hold’em
- Live Baccarat
How many progressive jackpot games are available and what are they?
There are a total of 29 progressive jackpot slots available to play at Ladbrokes Casino as well as Caribbean Stud Poker, which is a progressive jackpot card game.
The slots with progressive jackpots available on Ladbrokes Casino are:
- Jackpot Giant
- Sweet Party
- Frankie Dettori’s Magic Seven Jackpot
- Pyramid of Ramesses
- Funky Fruits
- Everybody’s Jackpot
- Beach Life
- Captain’s Treasure
- Gold Rally
- A Night Out
- Lotto Madness
- Magic Slots
… and a number of games that are part of the Marvel progressive network such as:
- The Incredible Hulk
- Ghost Rider
- The Fantastic Four
- Iron Man 3
- Spiderman and the Attack of the Green Goblin
- X-Men 50 Lines
Do any other sites part of the group offer casino games or similar?
Yes, there are an extensive choice of other casino games to be found at Ladbrokes on the Ladbrokes Vegas and Ladbrokes Games site as well as a choice of Live Casino games in that section.
Some of the games are repeated on the sites, but there are a significant number that are exclusive to one site or the other.
Ladbrokes sports betting overview
As you would expect given the company’s background in the sports betting industry, Ladbrokes offer one of the most comprehensive and detailed sports betting sites available on the internet today.
A huge number of sports are catered for, including many fringe sports difficult to find on other sites.
What sports does the site offer sports betting markets on?
The A to Z of sports currently listed on Ladbrokes sports says the company accepts bets on the following markets:
- American football
- GAA (Gaelic football)
- Horse racing
- Ice hockey
- Motor racing
- Rugby (League and Union)
- Winter sports
In addition Ladbrokes also list politics betting and TV and specials betting in with their sports betting options.
Does Ladbrokes’ sports betting site offer in play betting and/or live streaming services?
You can bet in play and watch a number of live streamed sports events at Ladbrokes Sports. Indeed, there is a dedicated section within the sports betting pages which deals with precisely these topics.
There are numerous in play betting options available most days across a wide range of sports. And although the number of live streams are fewer than the in play betting markets available, there are still a good number of sporting events available each day to customers who have a credit account balance and who are logged in to their account.
What is useful is that the site does have a long list of upcoming live streams available. This makes it easy for you to check what streams will be available and when, if you are keen on in play betting while watching a sports event unfold.
Streams cover a range of sports including football, basketball, and ice hockey.
How does the site approach its sports betting promotions and offers?
Ladbrokes tends to offer its promotional items as either long term promotional items, or for short term, event-specific promotions depending on what is happening in the sporting world at that given time.
There are usually plenty of promotions available on any given day that punters may well be interested in across a range of sports.
All the promotions can be found under the Today’s Promotions tab.
What other features are available on the sports betting site?
There’s an extensive virtual sports section that allows punters to bet on a number of computer generated sports events.
Ladbrokes Poker overview
The site offers a range of games and tournaments exclusive to that network including the progressive jackpot sit & go games as well as the usual cash table games, sit & go, and multi table tournaments.
What types of poker can I play on the service?
There are a vast number of different types of poker you can play at Ladbrokes Poker. In addition to the cash table, sit & go, and multi table tournaments you can also play Twister Poker, speed poker, and a number of freeroll games.
Stakes across the tables range from micro stakes games for just a few pence up to games that are the preserve of the higher roller, unless you can satellite into the event more cheaply.
In addition, you can also play different variations of poker alongside the ever-popular Texas Hold’em, including Omaha, Stud and Razz.
What other features are available on the poker site?
Once you download the poker client software from the site and install it onto your PC or mobile device, the software loads up and it works like a dream. You can access a number of other features on the site such as a number of casino games you can play without having to leave your poker table.
There are also a considerable number of poker promotions across the site that usually run for a month or so. These can offer players great added value, alongside the additional freeroll games that players can participate in or qualify for.
Is there a poker service available for mobile?
Yes, Ladbrokes have released a newly upgraded app for their mobile users which grants them access to all the key features of the Ladbrokes Poker site from their mobile. Currently there is an app available for iOS devices and Android devices, both of which can be downloaded using a QR code on the Ladbrokes Poker website.
Ladbrokes esports overview
Currently, there are no esports bets available on Ladbrokes, although this may change in the future.
Ladbrokes mobile options
Ladbrokes offer a huge range of options for customers via mobile.
Here is what is available for each type of device:
- Sportsbook app (separate apps for phone and tablet)
- Games app
- Casino app
- Poker app
- Bingo app
- Lottos app
- Exchange app
- The Grid app
- The Grid (all accessed from a browser-based service)
An Android poker app is also now available.
Windows and other devices
Access to sports betting via the Ladbrokes mobile site.
Sports betting fans may also be interested to note that Ladbrokes offer a service to accept bets by text betting, although users must register to use this service.
The best things about Ladbrokes
- An unparalleled selection of betting options, casino games, poker games, bingo and many other choices of gambling entertainment, all accessible from one account on one site.
- The Ladbrokes site is easy to navigate, easy to follow, and placing a bet is generally simple and quick to do.
- There is a good range of both long and short term promotional offers on the site across a wide range of services.
- There is an excellent mobile service, especially for iOS users.
- Some of the big new player offers cannot be used in conjunction, but on some sites existing customers can activate another starter bonus when they have no other bonuses running on their accounts with Ladbrokes.
- The biggest name in the sports betting and gaming industry at present with well over 100 years of experience.
The worst things about Ladbrokes
- The live streaming service is relatively small compared to what is available on some competitor sites.
- Some of the introductory offers are not the best value when compared to what their competitors are offering.
- Mobile users who have Android or other devices can only receive a cut-down service. Even iOS users may not be able to access all the games they can find on their website via their mobile or tablet.
Ladbrokes company history
Ladbrokes is a public company that was first founded way back in 1886. Ladbrokes has its head offices in Harrow, London.
The company employs a total of around 13,000 employees across the world and its famous slogan is “The world’s leading sports betting and gaming company.”
The company was founded in Worcestershire by two agents for horses trained at the nearby Ladbroke Hall, although it operated under a different name, only adopting the name Ladbrokes when Arthur Bendir joined the partnership and the company moved to London.
Up until the mid-1950s, Ladbrokes’ clientele was drawn exclusively from the ranks of the British aristocracy and from members of the popular gentlemen’s clubs that predominate in the centre of London.
By 1961, the company had been bought by Mark and Cyril Stein, an uncle and nephew team who acquired the company for a reported £100,000. In the same year, the government legalised betting shops and Ladbrokes used their profits to establish a chain of betting shops across the UK.
By 1966, the company was ready to float on the London Stock Exchange and did so, initially valued at £1m. By 1993, when Cyril Stein had retired, the company’s value had soared to around the £2 billion mark.
Having expanded into the world of online gaming at the heart of the online gambling boom, the company now not only boasts extensive high street presence, but also a number of top quality online gaming websites.
In July 2015, Ladbrokes announced they would merge with Gala Coral Group to create Britain’s biggest bookmaker. With over 4,000 high street betting shops and more than 30,000 employees, the company is also the largest retail bookmaker in the world.