The famous face of Ray Winstone is the face of Bet365 in the UK, but this is a company that enjoys a global audience thanks to its ever-expanding number of customers. At the last count, it exceeded 12 million people around the world.
Famously founded in a portakabin in Stoke on Trent in 2000, Bet365 initially started life as a sports betting site offering a huge amount of markets to customers.
The popularity of the site soared and soon the company had diversified its gambling offerings into a number of other options including bingo, casino gaming, and poker.
There are now several different Bet365 sites available to play at:
- Bet365 Sport
- Bet365 Casino
- Bet365 Games
- Bet365 Vegas
- Bet365 Poker
- Bet365 Bingo
Two other sections – Bet365 Financials and In Play – are also listed alongside these sites, but these are tied in with the sportsbook operation and operate from the sports account.
Bet365 operates a multiple-account policy for its customers with a single Bet365 account actually having four separate sections:
- Bet365 Sports account (this covers Financials and In Play betting, too)
- Bet365 Casino account
- Bet365 Poker account
- Bet365 Games,Vegas, and Bingo account
Players can transfer funds between these accounts and make deposits into individual accounts as they see fit.
As a new customer, there are different promotional offers available for new players on each site.
Bet365 bonus code for September 2017
Bet365 gives new customers a fantastic deal when they join any of their sites.
Not only is there a promotional bonus available for the site you join, but once that bonus has expired, you can also activate the new player bonus on any of the other Bet365 sites by following the instructions.
Bet365 does use promotional codes extensively. Where they are required will be identified in the information contained below.
Bet365 Sport – 100% deposit bonus up to £200
You can earn up to £200 with Bet365 as a new customer with Bet365 Sport. Simply deposit £10 or more and you will receive a 100% matched amount bonus to bet with, up to a maximum £200 bonus for a £200 deposit.
To activate the offer, Bet365 Sport will sent you a 10-digit offer code to your registered email address. Once you’ve made your deposit, simply enter the offer code in the relevant box within the Members Section of the site and this will activate your bonus.
You need to then bet through your entire first deposit once in order to bet with the bonus. Additionally, you need to have settled bets to the value of three times the qualifying deposit plus the bonus before you can withdraw any winnings attributable to this cash.
Furthermore, you have 90 days within which to complete the turnover requirement.
Bet365 Casino – a choice of three bonuses for new players
If you elect to join Bet365 via its online casino site then you have a choice of three different bonuses available.
Which bonus suits you best depends on:
- The type of games you are most likely to want to play at Bet365 Casino.
- How much your initial deposit is going to be when you sign up.
The three available offers are:
The Standard Offer
Join today with a deposit of £10 or above for a 100% Standard New Player offer bonus up to a maximum of £100.
The promotional code required for this offer is BONUS100.
The Slots Only Offer
If you are an online slots only player then you can join today with a deposit of £10 or more and receive a 200% bonus up to a maximum of £200, provided that the deposit and bonus are only used to play slot games on the site.
The promotional code you need for this offer is SLOTS200.
The VIP New Player offer
To qualify for this bonus you need to make a minimum deposit of £200 to receive a 50% bonus on your deposit. The maximum bonus available is £500 (for a £1,000 first deposit).
The promotional code for this offer is VIP500.
Bet365 Vegas and Bet 365 Games – 100% new player bonus up to £100
At Bet365 Vegas and Bet365 Games new players can receive the same Standard Offer that they receive at Bet365 Casino, which is a 100% matched deposit bonus on their first deposit of £10 or more, up to a maximum bonus of £100.
At both Bet365 Vegas and Bet365 Games, when you activate the offer, you will receive an email with an offer code. This must be redeemed in the Members section of the site to activate the offer and this must be done within seven days of the deposit being made.
The bonus must be claimed and the 20x wagering requirement of the deposit plus bonus must be completed within 30 days.
Although we have listed this as being available on two sites, this offer is available on each and there will be different bonus codes generated for each site to activate the offer on each.
Bet365 Poker – €5 free, plus up to €100 in matched bonuses and freeroll tokens
As a new player at Bet365 Poker, you receive a fantastic welcome offer which even includes a completely free, no deposit required €5 bonus. You can use the bonus to trial different games on the Bet365 Poker site before you even deposit any of your own cash.
When you do decide to make a deposit, your first deposit of €10 or more is subject to a 100% bonus up to a maximum of €100.
This bonus is released in installments as you play real cash games on the site and earn Merit Points for your play. You have 60 days within which to earn enough Merit Points to realize the full bonus before any remaining unclaimed bonus expires.
In addition to these bonuses, after you make your qualifying deposit, for a limited time Bet365 will reward you with a free tournament token for entry into a €100 New Depositor Freeroll.
This is available to new customers who have just made their first deposit into their Bet365 Poker account.
Bet365 Bingo – huge £1000+ bingo welcome package for new customers
If you join Bet365 Bingo as a new customer then you receive a number of different bonuses.
All you need to do is register a chat name to activate the chance to win at least £1,000 in prizes in free-to-play bingo games.
You are eligible to play in these special games (which take place at 13:00 and 19:00 UK time each day) during the first seven days of your membership of the site. Any winnings have to be played through four times in order to be withdrawn.
In addition to this bonus, once you have spent your first £10 on the site, then you will receive a free £20 slots bonus.
You can stake your £10 on bingo or the slots attached to Bet365 Bingo. And you must wager this bonus 20 times before it can be withdrawn. You have 14 days within which to complete this wagering requirement.
Finally, when you make your first deposit into your account of £10 or more and spend it on bingo tickets, you’ll receive a 200% bingo bonus, giving you the chance to earn a maximum bonus of £100 for a £50 deposit to spend on bingo tickets.
Once you have made the deposit and bought your tickets, Bet365 Bingo will send you a promotional code ending in BBFTB, which you will need to enter in the relevant space in the Members section of the site.
When this has been activated, your bonus will be released. Any winnings attributable to this bonus have to be wagered four times before they can be withdrawn.
Who is the Bet365 site for?
One of the most apparent aspects of the Bet365 platform is that it caters to every type of gambler.
The site may have gained popularity initially as a sports betting site, and certainly most of its TV advertising is based around this. But the options available for casino enthusiasts, poker players, and bingo fans are equally diverse and all-encompassing.
As such, regardless of what your preference is, you’ll find a high quality selection at Bet365’s family of sites.
Sports betting does deserve a special mention as the diversity of markets and the sheer number of features available on the sports betting site do make this a hugely attractive option for punters.
That combined with generally favourable odds for the majority of markets, outstanding promotions, and market-leading mobile, In Play and Live Streaming services, there are few online gambling sites available today that offer the range of options available at Bet365.
So regardless of whether you are simply a poker player, or a sports betting fan who likes the occasional slot or hand of poker, you will not be short of options if you elect to join any of Bet365’s family of high quality sites.
Bet365 Casino overview
What kind of games are available at Bet365 Casino?
For the purposes of this review, we are focusing only on the games and features pertaining to the Bet365 Casino site. On this site, the different casino games are split into seven categories:
- Featured games
- Card games
- Table games
- Video poker
- Jackpots (progressive jackpot games)
How many games are there to choose from at Bet365 Casino?
There are a wide number of games available at Bet365 Casino, the majority of them slots.
Here are the numbers of each type of game available on site at the time of the review:
- 100 slot games
- 9 live casino games
- 6 card games
- 15 games and Keno games
- 5 video poker games
- 12 progressive jackpot games
- 7 table games (including blackjack and roulette)
That means there are currently 152 different games on the Bet365 Casino site to pick from.
It should be noted that there is no overlap between games listed under the headings above. For example, the 10 progressive slot games are not included in the list of 100 slot games.
Does the site offer live dealer games?
Yes, you can play a number of live dealer games direct from the Bet365 Casino site.
You can access these games from within the Bet365 Casino site itself, or if you have a mobile, there is a dedicated Live Casino app you can download, which offers direct access to these games.
The live casino games you can play at Bet365 Casino are split into dealers with a European dealer at the table and other games with an Asian dealer.
- Baccarat (Euro dealer)
- Blackjack (Euro dealer)
- Casino Hold’em (Euro dealer)
- Hi-Lo (Euro dealer)
- Roulette (Euro dealer)
- Baccarat (Asian dealer)
- Blackjack (Asian dealer)
- Roulette (Asian dealer)
- Sic Bo (Asian dealer)
How many progressive jackpot games are available and what are they?
There are a total of 12 progressive jackpot games you can play at Bet365 Casino. Most are slot games, though there are a small number of other types of progressive jackpot games available to play too.
- 10-Line Jacks or Better Video Poker
- Beach Life
- Deal or No Deal
- Deal or No Deal World Slot
- Everybody’s Jackpot
- Funky Fruit
- Genie’s Hi Lo Jackpot
- Gold Rally
- Jackpot Darts
Do any other Bet365 sites offer casino games or similar?
Yes, you can play a huge number of additional casino games on a similar theme to the games at Bet365 Casino at both of the other Bet365 sites: Bet365 Vegas and Bet365 Games.
Bet365 Vegas offers games from the NetEnt platform, while Bet365 Games offers a wide range of casino games from a variety of different development companies.
Bet365 Sports Betting overview
Over the years the service has grown and expanded to include an ever-increasing set of new features, markets, and promotions to ensure that it remains at the forefront of sports betting when it comes to online gambling.
What sports does the site offer sports betting markets on?
At Bet365 you can use your sports betting account to bet on any of the following sports:
- American football
- Australian Rules football
- Gaelic sports
- Horse racing
- Ice hockey
- Motor sports
- Rugby (League & Union)
- Table tennis
- Virtual sports
- Winter sports
Additionally, you can bet on a number of non-sports betting markets direct from the site including a comprehensive Financials betting section, Lotto betting and an extensive Specials betting market that covers a wide range of non-sports related bets.
Does the sports betting site offer In Play betting and/or Live Streaming services?
Yes – Bet365 offers an extensive Live In Play betting (which actually has its own site, in addition to being part of the sports betting page). Additionally, running alongside this is a huge number of events which are live streamed to Bet365 every day.
Bet365 Sports focuses a great deal on its In Play betting service, both on site and also in its advertising. As such it is one of the best services of its type you will find on the internet.
The same is true of its Live Streaming service, which offers a range of sports to customers that have a credit balance in their account.
Bet365 offers live streaming of a range of sports including:
- Table tennis
- Ice hockey
- Rugby Union
In addition, if you place a bet of £0.50p or more on a horse race taking place in the UK and Ireland, you can live stream this event to your PC or your mobile device.
How does the site approach its sports betting promotions and offers?
Bet365 has a long-term approach to its promotions and offers. Hence, many of the site’s offers are available all year round, or at least for the duration of the season of the sport they pertain to.
For example, the Euro Soccer Bonus for football accumulator bets can be used at any time during the year, provided matches in the leagues and competitions included in the offer are taking place.
As such, Bet365 does not run short term offers, however what promotions there are on the site can be used repeatedly to ensure that the customer receives excellent value for money.
What other features are available on the sports betting site?
Bet365 also offers an extensive Financials section, which can be bet on like sports betting.
There is also a Betting News service, a Stats package covering a wide range of sports, an Audio section which brings you the latest news from four sports (horse racing, greyhounds, soccer and cricket) as well as a Scores and Results section.
Overview of Bet365 Poker
Alongside these games there is a choice of different poker variations available and additional games that are well-suited to mobile poker users in particular (speed poker and Twister Poker).
What types of poker can I play on the service?
At Bet365 Poker you can play a wide variety of sit & go games, play cash table games for a large range of stakes, and enter multi table tournaments with entry fees ranging from free entry up to hundreds or thousands.
In addition to these options, you can also play Twister Poker and speed poker, two games which can easily be enjoyed by mobile poker fans as well as those who play via the website.
Stakes across all the games range from free entry to some freeroll events, to micro stakes, to low and medium stakes right up to the higher stakes games for higher roller players, although there are more options towards the lower/medium end of the scale for players to pick from.
In terms of poker game variants, you have a fantastic selection of games to play alongside the most popular Texas Hold’em game.
Other games include:
- Omaha Hi-Lo
- 7 Card Stud
- 7 Card Stud Hi Lo
- 5 Card Stud
What other features are available on the Bet 365 Poker?
There are a number of excellent promotions available on the poker site. These can offer you the chance to boost your balance or participate in big offline events by satelliting through.
You can also play all the games on the site thanks to the new and updated mobile poker app. Plus there are number of casino games that you can play without having to leave the tables.
There is also an extensive VIP scheme. This allows you to earn prizes if you play enough on the site and earn enough Merit Points.
Is there a poker service available for mobile?
Yes, Bet365 has revamped its mobile app to offer players a brand new and vastly improved service. You can now play Bet365 Poker from a mobile either using an app for Android, iPhone or iPad devices, or you can access the mobile site by playing in your browser.
Bet365 Esports overview
Bet365 has radically increased its esports betting coverage in the past year or so. They have moved from just offering one or two bets a day to offering a far wider selection of bets on numerous tournaments around the globe.
Clearly, this is still a developing market for the Bet365 site. However, already the improvements made are significant even in a short space of time.
Typically the site offers betting on a range of esports tournaments across the main esports games:
- League of Legends
- Counter-Strike: Global Offensive
- Defense of the Ancients 2
- StarCraft 2
Occasionally other markets from other games (such as Hearthstone or Call of Duty) may also be available.
Bet365 mobile options
Bet365 offer a wide range of mobile options for customers. First there are the apps available for Android and iOS devices for all of the key sites (Sports, Casino, Games, Vegas, Poker and Bingo). Additionally, Other devices can access many of these sites (or at least many of the features) by accessing the site via a browser.
Bet365 has also revamped its mobile offering, particularly in poker. This is to ensure that mobile customers now have as much choice as ever when it comes to gambling via mobile.
The best things about Bet365
- Industry-leading sports betting service that continues to set the standard, particularly in terms of the breadth of markets offered, live streaming, and in play betting services.
- A vast choice of casino games to select from their 3 sites (Bet365 Casino, Bet365 Vegas, and Bet365 Games).
- Easy to navigate site that is particularly simple to use from a mobile device. Bets are quick and uncomplicated to place.
- Great value promotional offers. These are available for longer periods of time and can be used repeatedly to gain extra value for the customer.
- Over 12 million satisfied customers mean that Bet365 is one of the premier names in the online gambling industry
- Multiple new player offers can be used over the duration of your membership. This is provided you have no bonuses running on your account at the time you access them.
The worst things about Bet365
- Some introductory offers are hard to gain full benefit from due to the wagering requirements and/or the length of time you have to fulfill the terms of the offer.
Bet365 company history
Bet365 was the brainchild of Denise Coates, the daughter of Stoke-on-Trent-based tycoon Peter Coates who was the owner of the Provincial Racing Chain of betting shops.
After completion of her degree at university in the late 1990s, Denise became the manager of her father’s chain of betting shops. She quickly realized that the future of betting lay in the online market.
After obtaining a loan by securing it against her father’s betting shop chain, the idea of an online gambling site was developed. Based in a portakabin in Stoke on Trent, she began work on her website idea in 2000. By March 2001, the new site, Bet365, was ready to launch.
The unique selling point of Bet365 was the sheer volume of markets offered. Consequently, the company soon began to gain traction within the sports betting industry and, most importantly, with customers.
Soon, other gambling sites (Bet365 Poker, Bet365 Casino, Bet365 Bingo) were added as the site grew in size and popularity.
The company has continued to enjoy enormous expansion in the online arena and by 2015, its revenue for the financial year was placed at £1.5 billion.
The company continues to run by the Coates family. Father Peter is the chairman, while Denise is the joint chief executive and majority shareholder. Denise’s brother John is the other joint chief executive.
The company now trades in 17 different languages and offers the choice of payment in 28 different currencies.