Soccer Player Stock Exchange Expands Into Sweden And Canada

Posted on March 12, 2018

The UK-based Football INDEX, which allows participants to buy and sell money shares of football/soccer players, will now operate in Sweden and Canada.

For some background, the shares fluctuate based on players’ performances. The more than 2,000 players with stocks available include some of best in the world from the English Premier LeagueUEFA Champions League, UEFA Europa League, and more.

With more than 100,000 users trading in the UK alone, the site’s multi-national expansion should boost that number. 

Why Sweden and Canada?

The two countries are just the first new announcements in Football INDEX’s plans to offer its soccer trading across the globe, as reported by The sport of soccer is very popular in both nations, particularly Sweden, where the Allsvenskan league is the top flight of the Swedish football system.

“We have selected Sweden and Canada as the first step in our international expansion strategy because both nations have strong sporting heritage and English is widely spoken,” said Football INDEX CEO Adam Cole. “This latest development is not only great news for Swedish and Canadian football/trading fans but will also be a significant boost for our UK football traders.”

How does the site work?

Acting as both a financial and football product, Football INDEX is carving out a niche that lies somewhere between sports betting and financial trading. Users, or “football traders,” with in-depth knowledge of soccer players can use their talent scouting and prediction-making skills for potential financial gains throughout the year.

Opta developed the platform. It includes a ticker where participants can view the trading performance of players such as Messi and Ronaldo. Right now, individual trading portfolios range from £10 all the way up to £100,000.

Football INDEX, which is owned by UK gambling operator BetIndex, debuted in 2015.

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Jack Stanton

Jack Stanton is a freelance journalist and marketing copywriter, specialising in the world of poker and online gaming. Jack's work has appeared on VICE, The Guardian, The Drum, PokerStars Blog, PocketFives, BLUFF Europe and more. As a live poker reporter, Jack has covered events in locations as far afield as the Bahamas, Chile, South Korea, Brazil, and all across Europe.

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